In the internet age, generating leads is about more than putting out a few ads. Traditional outbound marketing no longer represents the full picture. You need to give your leads a reason to come to you. You need to make yourself as visible as possible in search results. If not, you’ll miss out on a vast portion of your potential customers! With SEO solutions tailored to your business, you can drive high-quality organic traffic to your site.
What Is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to your website through search engines. It’s the science of augmenting a website to increase visibility when users search for products/services. More visibility translates to more business. SEO targets unpaid traffic rather than direct traffic or paid traffic. Search engine optimization is generally measured by the placement/ranking of a site on search engine results pages (SERPs). Good SEO practices support the image and trustworthiness of your brand, aid in developing a stronger connection with your audience and help you convert high-quality leads into loyal customers. Between 70% and 80% of search users are focused on organic search results and 51% of overall traffic to business websites comes from organic search. Considering how many leads this amounts to, it’s easy to see why SEO is the highest inbound marketing priority for 50% of marketers.
What is SEO strategy?
SEO strategy is the process of shaping a website’s content to improve the likelihood of appearing high in search engine results. It’s the steps you follow to maximize the opportunity to gain organic traffic. Having an SEO strategy helps you stay on track when creating content for your site, ensuring that what you create is actually what users are searching for. A one-size-fits-all SEO strategy will disappoint. SEO must be driven by specific, actionable business goals particular to your company. To create an effective strategy, you need to know:
- How your business is currently performing in search results
- Who your biggest competitors are and how they’re ranking
- What conversion goals you need your organic traffic to move towards
- Who you want to reach/your target audience
- What products and services you want to showcase
Marketing is inseparable from strategy. It’s crucial that every aspect of your business’ marketing plan is driven by smart and savvy decision-making. SEO is no exception. You need to understand your goals and transform them into clear objectives guiding your content, keywords, social media, and other factors that drive organic traffic.