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Conversion tracking is a technique that allows you to measure the success of your marketing efforts by counting the number of times users make predetermined and important actions, such as submitting a website lead form, calling your business, purchasing a product, signing up for your newsletter, or downloading an app. When a customer completes an action that you’ve set up as a Conversion defined as valuable, these customer actions are called “Conversion events” or simply “Conversions,” and the act of setting up the measurement of, optimizing for, and reporting on, Conversions is a process known as “Conversion Tracking.”

A Small Sample of The Many Benefits of Conversion Tracking