Conversion tracking is a technique that allows you to measure the success of your marketing efforts by counting the number of times users make predetermined and important actions, such as submitting a website lead form, calling your business, purchasing a product, signing up for your newsletter, or downloading an app. When a customer completes an action that you’ve set up as a Conversion defined as valuable, these customer actions are called “Conversion events” or simply “Conversions,” and the act of setting up the measurement of, optimizing for, and reporting on, Conversions is a process known as “Conversion Tracking.”
A Small Sample of The Many Benefits of Conversion Tracking
- Conversion Tracking allows you to see which portions of your advertising, as high-level as campaigns and as low-level as individual keywords, ad groups, or ads, are most successful in driving valuable customer activity.
- Conversion Tracking is a requirement in a common path to understanding your Return on Investment (ROI), allowing you to make better-informed decisions about your planned advertising spend.
- Conversion Tracking allows you to use bidding strategies that are optimized with machine learning (such as “Maximize Conversions” or “Automated Bidding”) to increase performance according to your stated business goals.