Home / Glossary / Conversion Quality Optimization (CQO)

Conversion Quality Optimization (“CQO“) refers to the handling, enrichment, cleaning, and quality-verification of a Conversion Event (“Conversion”) before the event data is sent to final analytics platforms, advertising optimization tools, or originating advertising networks.

Conversion Quality Optimization goes beyond Conversion Tracking by enabling a (sometimes automated) intermediary step between Conversion Tracking measurement of a customer Conversion Event occurring and the resulting data being sent for use in your reporting and optimization.

During Conversion Quality Optimization:

Conversion Quality Optimization most often refers to this process of controlling and verifying Conversion quality but is sometimes used erroneously to describe Conversion Tracking.