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Proof-of-Performance (POPs) are documents or confirmations traditionally sent to advertisers by outdoor advertising organizations as evidence that contracted advertising services have been rendered. In recent years, Proof-of-Performance (POPs) is being expanded for use in Revenue-verified Advertising to indicate the business impact that advertising service providers share with end clients.

In both cases, these reports typically include the information required to associate a cost with the beneficiary of that cost, such as the vendor’s name, details of the advertising investment, advertiser name, campaign run-time or flight dates, and the details of what was being advertised. Automated platforms, like Converifai, allow revenue-verifying advertisers to access proof of performance by correlating advertising spending with end-client new customer revenue. Many large agencies and national advertisers require some form of proof of performance to ensure their funds are being invested effectively.