Revenue Adjacent Growth

Revenue Adjacent Growth, or “Revenue-Adjacency,” is a growth strategy closely connected with and bolstered by Revenue-verification. Revenue Adjacent Growth can be described as increasing the success of a business (often a marketing and/or advertising agency) by the specific means of proving the monetary value of services delivered to its clients. By receiving clear evidence of […]

Conversion Tracking

Conversion tracking is a technique that allows you to measure the success of your marketing efforts by counting the number of times users make predetermined and important actions, such as submitting a website lead form, calling your business, purchasing a product, signing up for your newsletter, or downloading an app. When a customer completes an […]

Key Measure or Key Performance Indicator

A Key Measure, or Key Performance Indicator is a measure, metric, or analytics that aligns directly with organizational goals and that indicates success. Source

Conversion Manager

The Conversion Manager is the person, agency, or organization that plans and executes the upkeep of the data passing through a Conversion Management platform, taking responsibility for…

Conversion Quality Optimization (CQO)

The handling, enrichment, cleaning, and quality-verification of Conversion events for more powerful revenue-focused optimization and increased reporting details that…

Return on Advertising Spend

Return on Advertising Spend (RoAS) is the gross revenue received as a direct result of an advertising investment