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While dependant on a number of variables, a very common range of agency fees is between 10% and 20% of the media buy (cost of advertising). {Management Fee Percentage:10}
Given that Return on Advertising Spend is a ratio between advertising expense and gross revenue, after removing the costs to deliver your products/services, either your profit margins must be extremely high, or your campaign may not have resulted in a positive Return on Investment.
Checking performance against online calculators is a fantastic way to learn and verify the performance of a single campaign or investment. However, if you've made it this far you may want to ask yourself if there is a better way to be ensuring success? Perhaps you should Ask Your Agency to Help Verify Return on Advertising Spend, or you may want to consider trying to Find a Revenue-verified Partner.
Prefer to just register for Converifai and start managing your conversions directly? Fill in the form below and you'll be well on the way to automated RoAS calculation in the future!
