The relationship with your existing agency is an important one. This relationship should be treated with care and respect, and as you and your agency are working towards the common goal of your success, your request to make your goals clearer and more achievable will be gladly received.

As your agency has been retained to work towards the goals you’ve identified as important, they will be happy to put in place the simple steps and solutions that will allow you to follow the Revenue-verified Advertising process. Your request to ensure advertising performance is measured
by your revenue should help foster an open dialogue about your goals and how your agency can help you to achieve them.